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With the rise of streaming and digital music consumption over traditional mediums such radio and cd’s, the internet is an accurate indicator of how “hot”/popular an artist is. This can be represented graphically by Google Trends . Graph 1: Cardi vs other rappers of the “new generation” Graph 2: Cardi vs older rappers hr These graphs show the number of google searches in the US for Cardi B compared to other rappers from May to August 2017. It’s clear that Cardi’s hype is greater than that of both new artists (Graph 1) and artists who have cemented their place in the hip hop culture (Graph 2). Due to this, the audience has “prolly heard of” her. View real-time, interactive versions of Graph 1 and Graph 2 .