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Kendrick challenges the media to portray women in their natural state. “Photoshop” is a digital image-editing software made by Adobe. It is often used to retouch its subjects, and to make people appear “hotter” by making them more “doll-like”. Stretch marks are scars that occur when a person rapidly gains weight or height. Kendrick wants his women to be natural and not try to use apps like Photoshop to try and make themselves “hotter”. Comedian Richard Pryor , who Kendrick also mentioned on “King Kunta,” had an afro, which is a naturally-occurring hairstyle. Due to social expectations of beauty, black people (especially women) will sometimes go to great lengths to straighten their naturally kinky hair; Kendrick is not only asking for natural beauty but also affirming black beauty. When Kendrick delivers this line in the music video, he raps at a model who crosses a split-screen showing the difference between her manicured self and her natural look. When Kendrick crosses the line, his appearance doesn’t change at all, showing how he is always “real.”