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Drake is referencing how the general public continuously praises artists after they pass away. Artists like Van Gogh were only appreciated as cultural icons posthumously, while successful musical artists such as Prince and David Bowie have garnered a ton of social media attention and memorial tributes after they died in 2016. Drake wants to earn respect and accolades while he’s alive, as he rapped on “Portland" : Fuck being rich when I’m forty, man, I’m tryna make it now He also talked about the phenomenon of posthumous fame in songs like “Gyalchester” : Bury me now and I only get bigger That’s word to my nigga and “Legend” : Oh my God, oh my God If I die, I’m a legend Oh my God, oh my God If I die, I’m a legend