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He is criticizing the rappers who aren’t artistic and only are puppets of the record label. Hence, giving them a pat on the back and a ‘way to go’. Things parents would say as positive re-enforcement to encourage an action their kid did. ‘And a way to go from your label’ is a play on words: the rapper is told ‘way to go!’ like a friendly encouragement and is given a ‘way to go’ as in a path or a route he is forced to follow. This just backs up his point about other rappers who are ‘puppets’ because they aren’t choosing their way and are given patronizing encouragements.